In the ever-evolving landscape of social media and digital influence, a group of talented and inspiring Black Canadian women are leading the charge, making significant waves in their respective fields. These influencers are not only redefining what it means to be a digital creator, entrepreneur, and public figure but are also using their platforms to empower and inspire others. Here’s a closer look at the incredible women you should be following.
Shannae Ingleton-Smith – @torontoshay
Shannae Ingleton-Smith is a media strategist and a multihyphenate entrepreneur based in Toronto, with a reach that extends to New York, Dallas, Atlanta, and Los Angeles. Known to her followers as @torontoshay, Shannae has built a formidable reputation as the Co-Founder, President, and CEO of Kensington Grey, a boutique influencer management agency she named after her daughter, Kensington.
Shannae’s journey into the world of blogging and influencing began in 2005 with her blog, “What Women Want.” After taking a break to focus on her family and career in advertising, she returned to the influencer space in 2017. With her business partner and best friend, she founded “The Glow Up,” a Facebook group that served as a collaborative space for influencers to share resources and knowledge. This group grew into a 400-strong community and eventually inspired the creation of her agency. Today, Kensington Grey stands as a beacon for influencer management, with a roster of top talents and a track record of securing millions in booked business.
Sasha Exeter – @sashaexeter
Sasha Exeter is a Toronto-based lifestyle blogger, athlete, and single mom who has garnered widespread acclaim for her unfiltered approach to life. On her blog and Instagram, Sasha shares her journey as a Black woman, mother, and athlete, offering insights into fitness, motherhood, and lifestyle. Her authenticity and candidness have resonated with many, making her a trusted voice in the digital space. Sasha’s platform serves as a source of inspiration for those navigating similar life paths, demonstrating the power of perseverance and self-belief.
ByMeaux – @byMeaux
Known for her DIY expertise and lifestyle content, byMeaux is a Canadian digital creator who has made a name for herself as the Founder and Editor-in-Chief of byhermag, a platform dedicated to showcasing women’s stories and experiences. ByMeaux’s creativity and passion for empowering women are evident in her work, which extends beyond social media to regular contributions on Breakfast Television, where she shares her DIY and lifestyle tips. Her influence continues to grow as she inspires others to embrace their creativity and take charge of their narratives.
Monica Awe-Etuk – @awedbymoni
Monica Awe-Etuk, widely recognized as THE SPLURGE SPECIALIST, is a content creator and YouTuber with a presence across Canada, Nigeria, and the USA. With over 11 years of experience in social media, Monica has established herself as a go-to expert in lifestyle, beauty, and fashion. Her content is a blend of luxury and practicality, encouraging her audience to live their best lives while making informed splurges. Monica’s ability to connect with her audience on multiple levels has cemented her status as a leading influencer in the industry.
Ginika Temple – @rtmbeautyandmakeup
Ginika Temple is a Toronto-based beauty and makeup expert with 15 years of experience in the beauty industry. She is the founder of RTM Beauty and Makeup, a platform where she shares her expertise in beauty, makeup, and self-care. Ginika is known for her practical approach to beauty, making her tips and tutorials accessible to a wide audience.
In addition to her work as a beauty influencer, Ginika is also a YouTuber, where she creates content that educates her viewers on various aspects of beauty, from makeup application techniques to skincare routines. Her content is tailored to help her audience enhance their natural beauty and build confidence in their appearance. She shares her passion for beauty and self-care through her platform, RTM Beauty and Makeup, and co-hosts the Thriving Daily Podcast with Sophie Mokah . Ginika inspires her audience to embrace their beauty and live their best lives.
LaToya Lanice – @blackess
LaToya Lanice is a digital creator and influencer with ties to Toronto, New York City, and Jamaica. Celebrated as the 2022 Up & Coming Influencer of the Year, LaToya proudly represents the GenX community, sharing her expertise in lifestyle, beauty, and travel. Her platform is a vibrant space where she offers insights into her life experiences, encouraging her followers to embrace their individuality and live authentically. LaToya’s dynamic content and relatable persona make her a must-follow influencer.
The Grace Arhin – @thegracearhin
Grace Mary Arhin, known as The Grace Arhin, is a Toronto-based influencer, content creator, and entrepreneur. With a multifaceted personality, Grace balances her roles as a wife, mother of three, nurse, event planner, and content creator. Her journey into fashion began at a young age, inspired by the pages of Jet, Essence, and Ebony magazines. Today, she shares her love for fashion, lifestyle, and motherhood with her audience, inspiring others to find balance and fulfillment in their lives. Grace’s ability to wear many hats while staying true to her passions makes her an inspirational figure in the digital world.
The Yusufs – @theyusufs
The Yusufs, a duo of sisters Nasteha and Nuni Yusuf, have created a shared platform where they document their journey into entrepreneurship through fashion, beauty, lifestyle, and travel. Based in New York City, these sisters have become known for their eclectic and global take on style, frequently attending New York Fashion Week and sharing their experiences with their audience. The Yusufs aim to inspire women from all walks of life with their collective energy, positivity, and bold fashion choices. Their platform is a testament to the power of collaboration and the strength of sisterhood.
Abigail Ogun – @ladiestakenotes
Abigail Ogun is a solo female travel creator based in Calgary, Alberta, with a passion for empowering others to explore the world. As a 3rd culture adult, Abigail offers travel guides, solo travel tips, and advice on travel preparation through her platform, Ladies Take Notes. Her content is a valuable resource for solo female travelers, providing practical insights and inspiration for those looking to embark on their own adventures. Abigail’s dedication to sharing her knowledge and experiences makes her a trusted guide in the travel community.
These female Black Canadian influencers are not only shaping the digital space but are also making a lasting impact on their communities and industries. Their authenticity, creativity, and dedication to their crafts have earned them well-deserved recognition and a loyal following. Whether you’re looking for fashion inspiration, lifestyle tips, or travel advice, these influencers offer a wealth of knowledge and insight that can help you navigate your own journey.